The Distributor’s Dilemma: Competing on Price vs. Service in a Tech-Driven Market
Your largest customer just told you they’re evaluating a competitor who’s offering 8% lower prices on similar products. You can match the price—barely—but it will eliminate most of your margin on that account. Alternatively, you could hold pricing and emphasize the superior service you provide: faster delivery, better inventory availability, technical support, flexible payment terms, […]
