Case Study – LensesOnline (Distribution – Medical)

LensesOnline is New Zealand’s leading online retailer of contact lenses and vision care products. Established in 2006 by a group of optometric professionals, LensesOnline differentiates themselves by offering overnight or second-day delivery by priority courier, top-tier customer service, and some of the best prices in the market.

As LensesOnline grew, their management team looked for ways to increase efficiency, automate critical processes, and continually improve the already high level of service they were providing their customers. A key part of this process would be upgrading from an internally-developed order processing system to a more robust ERP.

Facing unique challenges presented by a successful business with high order volume, over 1,000,000 distinct SKUs in inventory, reporting needs specific to the optometric industry, and a 24/7 business model, LensesOnline turned to Bizowie to provide a fully-customized solution to meet its needs.

Bizowie’s project management team worked closely with LensesOnline staff to learn about their business and requirements, then implemented a tailored solution that automated LensesOnline’s processes – from order processing to warehouse management, automated reorders, and fulfillment… all without any customer-specific code to inhibit future upgrades. As part of the implementation, Bizowie performed a full EDI integration with one of New Zealand’s leading courier services, allowing automated shipment booking, label printing, and real-time track and trace within the system.

As Bizowie ERP is a cloud-based solution, LensesOnline can continue to benefit from new features and releases, without costly upgrades or custom programming. And through their long-term partnership with Bizowie, they can be confident that as they grow, Bizowie will be there to provide top-tier support and customization assistance.

“A month down the road, we have received more feature releases than we had received in the past year from our previous provider”, said Julius Hart, managing director of LensesOnline. “I believe this is due to the forward thinking and continuous development we see coming from the Bizowie team. We have seen immediate economic benefit for our business in terms of productivity from our warehouse staff, eliminated processing errors, and better stock control.”

Through Bizowie’s modern software, integration with US and New Zealand-based vendors, powerful just-in-time reordering and warehouse management capabilities, and flexible customer service, the LensesOnline team can focus on what’s important: their customers.